Throughout a campaign, we use extensive data capturing tools and technology to further refine the target audience and retarget advertising to prospects who have visited a client's website.  Information captured can include data such as site visitation patterns and online purchasing activity.

For example, we can track which product pages a user visits, how far the user proceeds in the shopping process This data is then used to optimize audience and message targeting for the next phase of the campaign.

Building an in-house infrastructure to support website analysis can be time-consuming and costly.   A full analysis structure requires hardware, software, Information Technology personnel and a Data Analyst.

Data Storage/Archives
Websites create a huge amount of data.   CustomerMining stores and archives your website data so marketing trends and data can be analyzed over an extended period of time.