Marketing and Media
The consulting team assigned to each CustomerMining account brings cumulative experience in multiple industries to help fill in the picture. In regular sessions, the team will help you  integrate both qualitative and quantitative information to generate new insights. With these, we can help you plan, implement and optimize your marketing programs for the future.

Media Planning
Media Planning is based on marketing strategy and goals.   Key elements include:

• Strategic Media Planning
• Media Buying and Placement
• Retargeting
• Campaign Management
• Tracking and Reporting
• Return on Investment (ROI) Analysis
• Real-time Campaign Optimization

1. Analyze a client's business goals, advertising objectives (product sales, trial, brand awareness, etc.), target audiences and previous marketing performance if available. Then, further define appropriate target  audiences using demographics, geographic and psychographics.

2. Develop a data process flow from the marketing programs through the website to track response.

3. Build an effective, cross-media campaign and deliver a  consistent and cohesive marketing program across all marketing mediums.

4. Identify the optimum media selections, which can include; print, online, out-of-home and broadcast.

5. Select marketing programs based target  audience and the ability to reach/deliver that target.

Print campaigns are based editorial focus of vehicle, target audience delivery, and competitive ad environment. 

Online campaigns provide a higher level of tracking and targeting.  Campaign buys can be opt-in emails, newsletters, keywords, sponsorship opportunities, run of site and specific positions.

Broadcast campaigns create broad base awareness for your services and products.   Radio and television programs are developed based on an analysis of reach of desired demographic and program options.

Direct Response programs are developed based on ability to reach target audience.  CustomerMining data experts build, deliver and create trackable customer response.  Whether a customer is driving trade show attendance or sales leads, we can handle the entire process.